ADVOCATING FOR CONSUMER CHOICE, IMPROVING POLICY & BUSINESS

About 3TEC

3TEC gives voice to the American public and engages business and government on policymaking around new technologies like driverless cars, direct auto sales and artificial intelligence.

WE REPRESENT AND MOBILIZE CONSUMERS DIRECTLY

3TEC asks the hard questions and connects the consumer voice to business and policy makers. We’ll leverage our trusted network to exclusively support this campaign, unlike a traditional PR shop that juggles a host of clients, diluting the impact of any single campaign.

OUR PRIMARY CONSUMER-DECISION MAKING RESEARCH INFORMS OUR MESSAGINING, LEGISLATIVE STRATEGY AND MEDIA APPROACH

We are establishing and validating consumer decision-making models based on bottom-up, demand-side primary research. We are developing internal and external analytics to track our impact, consumer attitudes, and changes in behavior over time.

WE LEVERAGE MEDIA COVERAGE TO REFLECT CONSUMER NEEDS AND INFLUENCE KEY DECISION MAKERS.

We are leveraging a network of third party validators to promote consumer interests and provide guidance to legislators and regulators. This includes constituents, elected officials, editorial boards, local TV commentators, celebrities, business leaders and interest groups. We are creating and implementing an Op-Ed calendar using news hooks to amplify the consumer voice on emerging tech policy and legislation.

WE BRIDGE THE PARTISAN GAP

We are building strong alliances on both sides of the aisle, and across the ideological spectrum. Engaging free market libertarians, progressive organizations, environmental groups and industry players.

Our Campaigns

AUTONOMOUS VEHICLES

Putting consumers at the forefront of decision making on a driverless car future.

Artificial Intelligence

Standing with consumers on their right to help shape the policies and regulations on emerging artificial intelligence technologies

Direct Auto Sales

Ensuring consumers have direct access to new mobility technologies, saving them unnecessary middle-man costs

Our Team & Advisors

We are a dynamic and growing team that includes technical experts, policy wonks, strategic communications advisors, professors, researchers and grassroots campaign leaders. We have quickly built an exceptional team with the passion, skill sets and creativity to match the challenges faced by consumers when choosing innovations in transportation, infrastructure and energy.
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GEORGETA DRAGOIU

Founder
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STEVEN MERCADO

Creative Advisor
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Justin Talbot-Zorn

Communications Advisor
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Eric Cahill

Advisor
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Daniel Crane

Advisor
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Mark Devito

Advisor

In the News

Our Latest Earned Media & Research

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