About 3TEC
WE REPRESENT AND MOBILIZE CONSUMERS DIRECTLY
3TEC asks the hard questions and connects the consumer voice to business and policy makers. We’ll leverage our trusted network to exclusively support this campaign, unlike a traditional PR shop that juggles a host of clients, diluting the impact of any single campaign.
OUR PRIMARY CONSUMER-DECISION MAKING RESEARCH INFORMS OUR MESSAGINING, LEGISLATIVE STRATEGY AND MEDIA APPROACH
We are establishing and validating consumer decision-making models based on bottom-up, demand-side primary research. We are developing internal and external analytics to track our impact, consumer attitudes, and changes in behavior over time.
WE LEVERAGE MEDIA COVERAGE TO REFLECT CONSUMER NEEDS AND INFLUENCE KEY DECISION MAKERS.
We are leveraging a network of third party validators to promote consumer interests and provide guidance to legislators and regulators. This includes constituents, elected officials, editorial boards, local TV commentators, celebrities, business leaders and interest groups. We are creating and implementing an Op-Ed calendar using news hooks to amplify the consumer voice on emerging tech policy and legislation.
WE BRIDGE THE PARTISAN GAP
We are building strong alliances on both sides of the aisle, and across the ideological spectrum. Engaging free market libertarians, progressive organizations, environmental groups and industry players.
Our Campaigns
AUTONOMOUS VEHICLES
Putting consumers at the forefront of decision making on a driverless car future.
Artificial Intelligence
Standing with consumers on their right to help shape the policies and regulations on emerging artificial intelligence technologies
Direct Auto Sales
Ensuring consumers have direct access to new mobility technologies, saving them unnecessary middle-man costs
Our Team & Advisors
GEORGETA DRAGOIU
STEVEN MERCADO
Justin Talbot-Zorn
Eric Cahill
Daniel Crane
Mark Devito
In the News
Opinion: Driverless cars need an off switch
X-Lab Director, Sascha Meinrath and 3TEC Founder, Georgeta Dragoiu writing in the Christian Science Monitor.
We Want to Hear How You Feel about Driverless Cars
3TEC is asking consumers how they feel about driverless cars. As autonomous driving technology advances, we make sure consumers are part of the policy-making process. Voice your opinion by joining us for a 35min interview; coffee is on us! [contact-form to=’georgeta@3tec.us’ subject=’I%26#039;d like to have my[…]
Daniel Crane: Saying yes to Tesla in Virginia
3TEC Advisor Prof. Daniel Crane in the Virginia Pilot.
Don’t just pay lip service to making things in the USA
3TEC Advisor Justin Talbot-Zorn in the Detroit Free Press.
Republicans might actually be willing to do something about climate change
3TEC Advisor Justin Talbot-Zorn in The Washington Post.
Only Rubio shows leadership when it comes to innovation in auto industry
3TEC Founder Roey Rosenblith in the Sun Sentinel.
Ban on direct auto sales hurts consumers and innovation in Texas
3TEC Founder Georgeta Dragoiu in the Texas Tribune.