About 3TEC
WE REPRESENT AND MOBILIZE CONSUMERS DIRECTLY
3TEC asks the hard questions and connects the consumer voice to business and policy makers. We’ll leverage our trusted network to exclusively support this campaign, unlike a traditional PR shop that juggles a host of clients, diluting the impact of any single campaign.
OUR PRIMARY CONSUMER-DECISION MAKING RESEARCH INFORMS OUR MESSAGINING, LEGISLATIVE STRATEGY AND MEDIA APPROACH
We are establishing and validating consumer decision-making models based on bottom-up, demand-side primary research. We are developing internal and external analytics to track our impact, consumer attitudes, and changes in behavior over time.
WE LEVERAGE MEDIA COVERAGE TO REFLECT CONSUMER NEEDS AND INFLUENCE KEY DECISION MAKERS.
We are leveraging a network of third party validators to promote consumer interests and provide guidance to legislators and regulators. This includes constituents, elected officials, editorial boards, local TV commentators, celebrities, business leaders and interest groups. We are creating and implementing an Op-Ed calendar using news hooks to amplify the consumer voice on emerging tech policy and legislation.
WE BRIDGE THE PARTISAN GAP
We are building strong alliances on both sides of the aisle, and across the ideological spectrum. Engaging free market libertarians, progressive organizations, environmental groups and industry players.
Our Campaigns
AUTONOMOUS VEHICLES
Putting consumers at the forefront of decision making on a driverless car future.
Artificial Intelligence
Standing with consumers on their right to help shape the policies and regulations on emerging artificial intelligence technologies
Direct Auto Sales
Ensuring consumers have direct access to new mobility technologies, saving them unnecessary middle-man costs
Our Team & Advisors

GEORGETA DRAGOIU

STEVEN MERCADO

Justin Talbot-Zorn

Eric Cahill

Daniel Crane
